Money to Burn: “Cover Oregon” Health Exchange in the Hole

September 19, 2013

Progressive Oregon has embraced the Affordable Care Act. But the state has run into some problems marketing, sorry, educating Oregonians about their new healthcare exchange. As Jacob Reses points out:

Despite facing a $16.2 million shortfall this year due to an accounting error, the state’s insurance exchange, Cover Oregon, has budgeted about $20 million (mostly in federal tax dollars) for outreach efforts, which so far have included commissioning a series of music videos promoting the exchange.

These music videos have been broadly criticized for lacking content. But you can make up your own mind. Reses’ article includes one sample and you can view another “hipster promo” here.

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